DISQUS

Marketing Fit: You’re Not My Target Market Unless You’re Ready to Monetize Your Podcast

  • Crystal · 1 year ago
    wonderfully put Leesa, I can't believe a list owner would allowed their list to become biased. Yes, debates need to remain undercontrol - but they should still always allow both sides! How is anyone supposed to make a wise decision if not offered both sides of the debate?
  • Maritn Wales · 1 year ago
    Hey Leesa,

    You go girl! You're spot on.

    You can do something successfully (even just once) and then go on to teach it.

    I go in and out of doing my own Radio Talk Shows (Internet Radio or podcast, whatever you want it to be). Like you, I LOVE teaching it and helping others grow their shows, maybe more than 'doing' my own talk radio shows now.

    Funny too about your "target market." I was on a TV call in show as the marketing expert. The topic was about the blatant use of "sex in beer commercials." All these righteous, older people and parents were calling in to complain. THEY were not the target market so it doesn't matter WHAT they like or don't and...

    We watched 4 or 5 commercials to comment on (that the beer companies didn't have to pay air time for) and the topic was on the front page of national papers for days. Must have been worth MILLIONS in free publicity and advertising.

    I agree. Monetize, monetize and monetize.
    Let the monks be monks and the geeks be geeks and the artists be artists. They all eventually come looking for a capitalist to 'sponsor' them in some way.

    All the best,

    Martin Wales

    http://www.RadioTalkShowHost.com
    http://www.MartinWales.com
  • Krishna De · 1 year ago
    Leesa thanks for sharing this story - I can only imagine how you must feel with your posts not being accepted by the moderator.

    All I can say to anyone reading this article is that Leesa absolutely knows what it takes to podcast for profit.

    Her book is terrific - there are many people described as authors but not too many like Leesa who has a great content rich book published by traditional publishers (not self published).

    Leesa - I know alot of great experts in the world of podcasting though some of the people you mention in your article I don't know. It's the same in any field - there are more experts in the world that we could know of in any one field.

    As a side note - some have websites that have a worse Alexa ranking and Google page ranking than you - which probably means they don't have as strong a connected following on the web as you do and their personal brand online is not as impactful as yours.

    The point for all of us in professional services is that we can and should look to become trusted advisors, thought leaders and educators to the people we are called to serve.

    Leesa keep the faith! Our personal brand does not resonate strongly for everyone and nor should it. Strong brands attract their ideal clients/customers and repel those they are not relevant for.

    Keep doing what you are doing - your audience needs you and values you.

    Best wishes
    Krishna De
    Bringing Your Brand To Life!
  • Leesa Barnes · 1 year ago
    I emailed the list owner and he replied saying that he wasn't aware that my comments were waiting to be approved.

    He has since approved my comments and said my replies won't be moderated from now on.

    Krishna, Martin and Crystal, thx for sharing your comments and kudos. I also got a few tweets and emails from colleagues who sent me their words of support as well.

    I'm just so honoured to have surrounded myself with a bunch of smart and brilliant people from all over the world. You guys rock!
  • Peter O'Connell · 1 year ago
    I'm sorry, Leesa who?!

    (j/k)

    I understand the frustration, I may have dialed back a bit on the response as your anger comes across to me as seething in this post but I get that it was both a brand and personal issue.

    Rather than the "you're not my target" take I would have tried the "my targets are" take.

    Those who you can't be bothered with today who "waste" your time might someday soon be a 40 year old with need for your services or at the very least employed by one who may ask for referrals. Its not six degrees of separation anymore. It’s a lot less.

    Trust me, I have got angry on the web too, been frustrated, pissed etc....many more times than you (I'm Irish...get angry first THEN find out what you're mad about :)) But I always try and listen to my Dad's voice in my head "Don't let the bastards get you down!"

    What you said wasn't wrong, how you said it might have been able to have been just as direct while still staying above the fray.

    And as for anyone who questions your professionalism or abilities regarding podcasting, well that's just f---ing bulls---, dammit! Oops, see, there I go again.

    Best always,
    - Peter
  • Natasha · 1 year ago
    So I'm sitting here most of the morning, bouncing back and forth on Leesa's two recent blog posts about creating quality podcast intros and outros so that my voice over talent has something to work with.

    Refresh the page to see to this post.

    You read what I just said right? I've been here, digesting Leesa's quality, over-delivering content almost all morning.

    While I do fit the consultant market she reaches, try as I might there are other ways in which I'm on the fringes of her target market. Despite that, she's accommodating and a true teacher.

    Leesa's not a professional podcasting expert? Pshaww.
  • Leesa Barnes · 1 year ago
    @peter, I hear ya dude. Whatever you focus on, you manifest. I totally get it. Thx for the reminder.

    @natasha, I'm happy that you find my tips helpful.

    @anonymous posters, if you're not willing to stand behind your comments and post your real name, real email address and real URL, I'm not approving your comments, no matter how nice or mean your feedback is.
  • Mike Wills · 1 year ago
    Okay, I'll step up. I think I first heard about your blog when the debate on "Is Podcasting an Industry" was happening. I don't remember if that was the particular debate, but the first post I read was thoughtful and gave me reason to subscribe. Now that I have been subscribed, I am noticing that while I am not really learning anything, it is bringing some things to the forefront of my mind. On the list, I said that there is nothing ground-breaking here.

    I think some times we get so stuck into our own little world or we are so busy, we don't sit down and really think about how can we really expand our audience or get into a place where we can bring in some income. Sometimes we just need that slap in the face and have someone say "Hey dummy, changing your post URLs will give you more Google juice." A common-sense thing that I just really didn't think about too closely.

    I will continue to be subscribed as long as I get one of those "Ah ha!" moments once in a while. I was just surprised that as the bashing started, you didn't respond and assumed that the podcast expert didn't follow what the podcasters were talking about. Now knowing that you were moderated makes sense. I am sure it was set up that way to prevent spamming.

    I hope I am not rambling too much. Thanks for the slaps in the face you have given me so far.