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Marketing Fit: Why Starbucks Coffee Conversations Podcast Failed
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julien · 3 years agoi've been hearing a lot of things about how bad the starbucks thing was, but i gotta say, i didn't have the courage to listen. thanks for venturing where no one else dared. :)
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Heather Yaxley · 3 years agoAn authentic voice of a grower in the real environment could make a podcast on coffee beans interesting - and show genuine engagement by Starbucks with those at the sharp end of fairtrade.
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AJ Cann · 3 years agoOK, so it was dire, but at least give them some credit for being web-aware and trying. Let's all learn from this!
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Leesa · 3 years agoIf Starbucks focuses on their customers - and not the coffee bean - they'll have a winner. Until then, this strategy makes it into my "Podcasts Gone Bad" book.
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Mike · 3 years agoThe music should have been "Busting up a Starbucks" by Mike Doughty :)
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P Smith · 3 years agoWhy do you think Starbucks podcast was boring? What do they sell? Exactly, coffee! When do you drink coffee? Right, when you get tired. And when do you get tired? When you get bored! This is just a brilliant marketing strategy from Starbucks!
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JP Loh · 3 years agoI agree that they should've focused on the customers than the coffee bean because their coffee isn't that good anyway. They're like the fast food equivalent of coffee bean.
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Matt // Le Blog Exuberance · 2 years agoDid I ever tell you about the worm in my Starbucks coffee cake?
